Profit Impact of Market Strategy

To design the strength and weaknesses are usually selected from the advantages and disadvantages of a company that is very prominent. Analysis includes analysis of the internal environment PIMS (Profit Impact of Market Strategy), functional analysis, analysis and value chain analysis of the value curve.
Analysis PIMS analysis is to identify the factors that affect srategis primary, 80% profitability. Size is used Return On Investment (ROI). Companies with a high ROI have characteristics:
• more low-intensity
• Market share higher
• Quality of products is relatively high
• high capacity utilization
• Effectiveness operating high
• Cost per unit is relatively low against the competition
The researchers PIMS stated that the most important factors that affect business unit performance relative to competitors is the quality of products or services.