Resource based-view analysis

Analysis perspective is a resource-based method to analyze and identify the strategic benefits of the company based on the observation that different combinations of assets, skills, abilities, both tangible and intangible. Thus, the analysis perspective based resource consists of tangible assets, intangible assets, ability and organization. The concept of perspective-based resources raised by the R. M. Grant in the book Contemporary Strategy Analysis, published 2001.
Tangible assets are assets that are easily recognizable, often found on the company's balance sheet report. These assets include production facilities, raw materials, financial resources, computer and office buildings. Tangible assets are used to give the company a value to customers. Toyota Toyota with Prduction System or Just In Time Production. Coca-Cola with a formula Coke. Motorola and General Electric with Six Sigma methods of production.
No tangible assets are assets that can not be touched or seen, but often is very important to create competitive advantages, such as the name brand, the company's reputation, moral organization, technical knowledge, trademarks and patents, and the experience accumulated in the organisasi.General Elecric with a reputation as a company admired the world ranking the first 2007, version of Fortune magazine. IBM with the management team. Wal-Mart with the project. Walt Disney with the spirit of human resources.
The ability of the organization is a trade organization that is used to transform inputs into outputs. Dell Computer has the ability in the areas of customer service. P & G with the management training program. Wal-Mart through the purchase and logistics to it. 3M has the capability in the process of innovation. Apple prominent in the process of product development. Coke famous coordination with global distribution.