The Operational Environment

The company must make changes to adjust to the competitive environment. Changes related to the subject to create something with the other. The company's operational environment includes competitors, the credit, customers, suppliers and employees.
To identify the competitors, companies can use the matrix profile competition (Competitive Profile Matrix / CPM). In the matrix using the critical success factors that consist of advertising, product quality, price competitiveness, management, financial position, customer loyalty, global expansion and market share.
Analysis of the most important in the operational environment is to understand the customers of company. Customers can be grouped into consumer and industry. Customer profile consumer information can be arranged according to geographical, demographic, psikografis, behavior and benefits. While the information industry includes variable operational approach to purchasing, situasional factors and personal characteristics. Customer profile Internet can be categorized based on community interest, community relations, community transaction, the fantasy community and community professionals.
The company must maintain good relationships with suppliers to maintain the sustainability and growth of the company in the long term. Suppliers can provide support in form of raw materials, equipment, services, and even financial support. Often suppliers can also help with reasonable prices, improved quality, timely delivery of the goods and reduce the cost of supplies, so that they can increase profits in the long term for the company.
In addition to suppliers, the credit is an important partner in the company, because it can provide evaluation of the company's operational environment. Besides the credit can also support the company in the field of financial or other resources to maintain and mengimplentasikan strategy to compete with the company.
Officers or employees or human resource assets, the company's most important. Former CEO of Unilever, Floris A. Maljers says "the biggest obstacle faced by the company in the face of globalization is the limited human resources, not limited capital." Most companies die, because subordinates should always follow their leaders that never changed. Historian, Alfred D. Chandler, Jr., in a book titled Strategy and the progress of the company's structure-American company, because it would make changes, especially in the management system. Chandler examines the four major American companies, namely General Electric, Du-Pont, Standard Oil company and Exxon. Availability changed from the fourth CEO of the company that makes the company has up to now still survive.
Employees are rice, while the style of management is a side dish. Jack Welch, former CEO of General Electric when it says "We are the things to pawn our people, then we need to empower them, give them resources and out of trouble with how to use them." Jack Welch invest half time with employees, so he knows them, talk with them about the problems the company, if they praised the good performance, but berate them if their performance down. He knows about 1000 employees who have good ideas and have responsibility over their work. Personal approach that made Jack Welch to the employees who produce extraordinary results in increased performance. "If you win, we all win" Thus said Welch. That 27,000 employees of General Electric have shares. In 2001 to 2007, General Electric was selected as "The Most Admired Company in the World" ranked first version of Fortune.

Management and Organization Analysis

Strengths and weaknesses of organization and management structure can be obtained from the organization, image and performance of the company, notes the company in achieving the targets, communication in the organization, the organization's overall control system, climate and cultural organizations, the effective use of the system in decision-making systems, strategic planning, synergy in the organization, information systems and good management of good quality. Ogilvy shows the performance of the Cannes festival in 2002 in one of the content of the website. Companies whose ads are handled by Ogilvy won the award, among others, IBM, Motorola, The Economist and The Samaritans. IBM won the award for the category of "Direct" and the title of the campaign "Screwed Up." Motorola won the award for the category of "Direct" and the title of the campaign "Smarter Living". The Economist won the award for the category "Press" and the title of the campaign "Always Has the Last Word." Meanwhile, the Smaritans won the award for the category of "Film" and the title of the campaign "Foot and mouth."

Operations Analysis

Production facilities include the analysis of companies, economies of scale, production capacity, production capability on time, expertise in production, the cost and availability of raw material suppliers, location, layout, optimization of facilities, inventories, research and development, patents, trademarks, legal protection, control and operation efficiency and cost-benefit equipment.
General Electric has committed Integrity, Governance, Social Performance, Environtment, Health and Safety, Quality and Innovation to use the benefits of operating in the content of the website. We are a company that Integrity, a company that standard, which have the reputation of the honorable conduct business and reliable. Changes in corporate governance designed to put pressure on the errors of management and directors to serve the interest of long-term owners, employees and stakeholders. Business operations are managed for the long term, with a commitment to social performance is turned on and improved every day. Maintain employees on safe work, good neighbors to communities where we do business with the use regulations, environmental law, resolve the issue of contamination is historical and comprehensive cooperative. Success with Six Sigma exceed the most optimistic predictions, the focus on customers, the philosophy is controlled by the data and implementation of the things that we do. Infinitude company in the future is shown by a series of innovations, products and services with advanced techniques developed by the business, after interviews with extensive customers to adjust the standard of Six Sigma quality and performance, without exception.