Development of a Strategy

In Webter's New World Dictionary, the definition of the strategy is the science of planning, and the determination of the direction of military operations, large scale. Strategy is how to propel the team to the most advantageous position before the actual battle with the enemy. Multidevisional big business, usually have a three-level strategy, namely the corporate strategy, business strategy and functional strategy. Corporate strategy describes the overall direction of the company about the company's general attitude towards the growth and management of various business and product lines to achieve a balance portfolio of products and services.
Corporate strategy consists of a single business corporate strategy, and a multi-business corporate strategy. A single corporate business strategy is a corporate strategy, a growth-oriented and industry that will be the place to compete. Meanwhile, a multi-business corporate strategy not only in growth-oriented and industry, that will be the place to compete, but also the management of its business units to achieve synergy.
Business strategy, or competitive strategy, usually developed in the level of division and the emphasis on the improvement of the position of competing products or services companies in specific industries or market segments served by the division. Although many kinds of strategies that are available. Michael Porter has been summarizing strategy into three general types that provide a good beginning for strategic thinking: overall cost leadership, differentiation, and focus.
According to Hamel and Prahalad in his book Competing for the Future, the future competition is a competition will come to dominate and create the opportunities that arise. Creating the future is more than just capture the opportunities that we have set previously. Our objective is not only imitate the products, processes and methods of our competitors, but how to create opportunities for the future and take advantage of these opportunities.
W. Chan Kim and Renee Mauborgne said that the Red Ocean Strategy is no longer effective to create growth and profits in the future. They are proposing a new strategy called the Blue Ocean Strategy. Blue Ocean Strategy, considers that compete is to create market space that is not their. The market is very widely as "blue ocean".
While the strategy is on the third level of functional strategies. The strategy emphasizes the functional, especially in the optimization of resources productivity, for example, marketing strategy, financial strategy, human resource strategy, operating strategy and the strategy of research and development.