Company Objectives

After to do the analysis of the company power, strenghts, weaknesses, opportunities and threats also known as among the SWOT Analysis Components, to formulate a company objectives. The Company objectives explain the goals of the specific amount and time.
Objectives usually consist of long-term and short-term or annual objective. The long-term objectives are statements of the result a company seeks to achieve over a specified period. The long-term objective of time frame, usually 5 to 10 years. Thus, the long-term objectives facilitate the planning, implementation and control. Strategic planners establish long-term objectives in seven areas : profitability, competitive position, productivity, technological leadership, employee development, employees realtions and public responsibility (Pearce and Robinson, 2007).
Quality of long-term objectives are seven criteria : acceptable, flexible, measurable, over time, motivating, suitable, understanable and achievable.