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Analysis perspective is a resource-based method to analyze and identify the strategic benefits of the company based on the observation that different combinations of assets, skills, abilities, both tangible and intangible. Thus, the analysis perspective based resource consists of tangible assets, intangible assets, ability and organization. The concept of perspective-based resources raised by the R. M. Grant in the book Contemporary Strategy Analysis, published 2001.
Tangible assets are assets that are easily recognizable, often found on the company's balance sheet report. These assets include production facilities, raw materials, financial resources, computer and office buildings. Tangible assets are used to give the company a value to customers. Toyota Toyota with Prduction System or Just In Time Production. Coca-Cola with a formula Coke. Motorola and General Electric with Six Sigma methods of production.
No tangible assets are assets that can not be touched or seen, but often is very important to create competitive advantages, such as the name brand, the company's reputation, moral organization, technical knowledge, trademarks and patents, and the experience accumulated in the organisasi.General Elecric with a reputation as a company admired the world ranking the first 2007, version of Fortune magazine. IBM with the management team. Wal-Mart with the project. Walt Disney with the spirit of human resources.
The ability of the organization is a trade organization that is used to transform inputs into outputs. Dell Computer has the ability in the areas of customer service. P & G with the management training program. Wal-Mart through the purchase and logistics to it. 3M has the capability in the process of innovation. Apple prominent in the process of product development. Coke famous coordination with global distribution.
Showing posts with label asset. Show all posts
Showing posts with label asset. Show all posts
Wednesday, October 22, 2008
The Value Chain Analysis
Michael E. Porter to analyze the company's internally developed analysis tool called the analysis of the value chain (value chain). This approach is how to look systematically company to serve customers.
Value chain group of companies in activities that are strategically important to understand the behavior and cost the company a potential source of differentiation for the company. Companies have to compete with the benefits of conducting activities in the strategic importance of this with lower cost more or better than competitors called internal factors-key.
Basic categories are grouped into two general groups, namely the main activities and support activities. The main activities include the creation of physical, marketing, delivery and after sales support for products or services company. The main activities consist of five categories, namely logistics in the operation, logistics out, and sales and marketing services. Meanwhile, the activities include the provision of supporting infrastructure that allows input or activities take place continuously. Activities include supporting public administration, human resource management, research-and technology-development and purchase of the system.
Logistics in the activities associated with the assets and the cost to obtain fuel, energy, raw materials, components, goods and consumption goods from suppliers. Logistics is also in activities related to the receipt, storage and dissemination of entries from the supplier and activities insperksi management and warehousing.
Production activities are activities that are associated with the assets and the cost for the change in the form of input to the final product, such as production, assembly, packaging, maintenance of equipment, facilities, operations, quality guarantee and protection of the environment.
Logistics is the outside activities related assets and costs associated with the physical distribution of products to buyers, for example, finished goods storage, processing orders, the selection and packing orders, the transport of goods and operating a vehicle for delivering the goods.
Marketing and sales activity is associated with the assets and costs associated with advertising and promotion, business wiraniaga, planning and market research and support of dealers or distributors to support.
Services are the activities associated with the assets and related costs of providing assistance to buyers, such as installation, spare parts, maintenance and repair, technical assistance, and the desire komplai buyers.
General administration activities are related to assets and costs related general management, accounting and finance, law and regulations, safety and security systems, information management and other functions related to the cost.
Management of human resources is an activity related assets and costs related human resources planning, recruitment, selection, training, development, performance evaluation, compensation, maintenance employees, including employee relations activities.
Research, development and technology system is an activity related assets and costs associated with research and product development, research and development process, improvement of the design process, design, equipment, development of computer software, telecommunications systems, design and reayasa based computer, the ability of the database The new decision support system and the terkomputerisasi.
Purchase activity is associated with the assets and related costs of purchase and supply of raw materials, supplies, services and resources from other needs to support the company and activities. Some of this activity is run as part of the purchase of logistics activities to the company.
Value chain group of companies in activities that are strategically important to understand the behavior and cost the company a potential source of differentiation for the company. Companies have to compete with the benefits of conducting activities in the strategic importance of this with lower cost more or better than competitors called internal factors-key.
Basic categories are grouped into two general groups, namely the main activities and support activities. The main activities include the creation of physical, marketing, delivery and after sales support for products or services company. The main activities consist of five categories, namely logistics in the operation, logistics out, and sales and marketing services. Meanwhile, the activities include the provision of supporting infrastructure that allows input or activities take place continuously. Activities include supporting public administration, human resource management, research-and technology-development and purchase of the system.
Logistics in the activities associated with the assets and the cost to obtain fuel, energy, raw materials, components, goods and consumption goods from suppliers. Logistics is also in activities related to the receipt, storage and dissemination of entries from the supplier and activities insperksi management and warehousing.
Production activities are activities that are associated with the assets and the cost for the change in the form of input to the final product, such as production, assembly, packaging, maintenance of equipment, facilities, operations, quality guarantee and protection of the environment.
Logistics is the outside activities related assets and costs associated with the physical distribution of products to buyers, for example, finished goods storage, processing orders, the selection and packing orders, the transport of goods and operating a vehicle for delivering the goods.
Marketing and sales activity is associated with the assets and costs associated with advertising and promotion, business wiraniaga, planning and market research and support of dealers or distributors to support.
Services are the activities associated with the assets and related costs of providing assistance to buyers, such as installation, spare parts, maintenance and repair, technical assistance, and the desire komplai buyers.
General administration activities are related to assets and costs related general management, accounting and finance, law and regulations, safety and security systems, information management and other functions related to the cost.
Management of human resources is an activity related assets and costs related human resources planning, recruitment, selection, training, development, performance evaluation, compensation, maintenance employees, including employee relations activities.
Research, development and technology system is an activity related assets and costs associated with research and product development, research and development process, improvement of the design process, design, equipment, development of computer software, telecommunications systems, design and reayasa based computer, the ability of the database The new decision support system and the terkomputerisasi.
Purchase activity is associated with the assets and related costs of purchase and supply of raw materials, supplies, services and resources from other needs to support the company and activities. Some of this activity is run as part of the purchase of logistics activities to the company.
Financial Analysis
Financial Analysis can be seen from the assets, the availability of capital, cash flow, financial stability, relationship with the owners and investors, and the ability to deal with the bank, the amount of capital that is planted, the benefits obtained (the value of shares), the effectiveness and efficiency of accounting system for planning the cost-budget and the level of benefits and resources companies.
General Electric has the financial strength of the firm. General Electric is one of six companies from the United States has a rating of "AAA". General Electric has global assets of more than $ 54 billion and have a surplus of $ 3 billion. General Electric invested $ 14 billion in the intellectual foundation. Investment includes more than $ 5 billion in products, services and information technology, approaching $ 4 billion for marketing, $ 4 billion for placement in the media and the $ 1 billion for training and development Executive. General Electric in 2005 has 2,561 patents.
Berkshire Hathaway Group also show the financial strength of the content of the website. At the site content Berkshire Hathaway Group is in the field of financial gain value "AAA" (Extremely Strong - Insurer Financial Strength rating) by Standard & Poor's and scored "A + +" (Superior) from AM Best.
General Electric has the financial strength of the firm. General Electric is one of six companies from the United States has a rating of "AAA". General Electric has global assets of more than $ 54 billion and have a surplus of $ 3 billion. General Electric invested $ 14 billion in the intellectual foundation. Investment includes more than $ 5 billion in products, services and information technology, approaching $ 4 billion for marketing, $ 4 billion for placement in the media and the $ 1 billion for training and development Executive. General Electric in 2005 has 2,561 patents.
Berkshire Hathaway Group also show the financial strength of the content of the website. At the site content Berkshire Hathaway Group is in the field of financial gain value "AAA" (Extremely Strong - Insurer Financial Strength rating) by Standard & Poor's and scored "A + +" (Superior) from AM Best.
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